FREDERICA

Overview

FREDERICA, the supplement brand founded by Vanessa Martins, wanted to elevate its digital presence by creating high-quality video content to be used across its website, social media, and advertising campaigns. The goal was to produce visually engaging and aesthetically appealing videos that showcased the brand’s essence, products, and lifestyle in a premium and aspirational way.

Challenges & Approach

The challenge was to develop content that would effectively communicate FREDERICA’s positioning as a modern and high-quality supplement brand, without relying on traditional product photography.

To achieve this, we took a studio-based production approach, ensuring that the video content: (1) Captured the essence of the brand, reinforcing its premium and wellness-driven identity. (2) Provided engaging visuals that work effectively for website banners, Instagram Reels, TikTok, YouTube Shorts, and paid media. (3)Emphasized movement, texture, and product experience, making the supplements visually appealing without needing static imagery.

By focusing on aesthetic cinematography, product interaction, and lifestyle-driven storytelling, we ensured that the content resonated with FREDERICA’s audience, blending wellness and sophistication.

The result

The final deliverables included a series of high-quality, versatile video assets, optimized for different platforms and purposes. These videos became the foundation for FREDERICA’s digital marketing strategy, reinforcing the brand’s image and ensuring a consistent, premium feel across all touchpoints.

With this strategic video-first approach, we helped FREDERICA stand out in the crowded supplement market, creating visually compelling content that drives engagement and enhances brand perception.